Fractional eCommerce

Your Operator-Led eCommerce Team

We believe good things happen when you surround a brand with people who genuinely love what they do. eCom Karma is a collective of specialists that operate as your Fractional eCommerce department.

Instead of managing siloed agencies, you get a deep bench of talent working together to optimize every single step of your customer journey.

Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up

Want us to build your next project? Karma Creative →

Headshot of Devin Fox, eCommerce Director specializing in Shopify strategy and customer journey optimization.

Devin Fox

eCommerce Director

Headshot of Annalise Cordova, photography and graphic design specialist for ecommerce brands.

Annalise Cordova

Graphic Design

Headshot of Mark Labriola, videographer and brand storyteller for ecommerce content.

Mark Labriola

Videographer, Brand Storyteller

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Purdue University logo with a gold and black 'P' on a white background
A BLEND OF FORTUNE 500 AND STARTUPS

Behind the scenes, you’re tapping into people who’ve led Fortune 500 initiatives and built scrappy startups from the ground up. That blend matters. Technical execution, conversion rate optimization (CRO), and brand storytelling all sit at the same table.

With our project-based services, you get senior leadership plus hands-on execution focused on conversions and profit for products, services, and lead gen.

Headshot of Caden Thompson, Meta and Google Ads manager focused on profitable customer acquisition.

Caden Thompson

Meta / Google Ads Manager

Headshot of Sonny Hall, ecommerce copywriter and editor for landing pages, email, and blogs.

Sonny Hall

Copywriting, Editing, Blogging

Headshot of Chris Smith, SVP of Sales and Marketing supporting go-to-market and growth strategy.

Chris Smith

SVP of Sales + Marketing

PROJECT-BASED WORK AT ANY LEVEL

Evaluating your ad strategy? Refreshing your site? Planning a product launch? It all starts with a free Karma Call. We’ll talk through your priorities—what needs fixing, what needs improving, and what big goals are on the horizon.

Because our specialists actually talk to each other, you get the confidence of knowing nothing is built in a silo. You can start small and see the results first, knowing we have the bench for whatever you need down the road. Here's how we work.

DISCUSS: Karma Call

PLAN: Karma Journey

FIX: Karma X3

BUILD: Karma Creative

Headshot of Kevin Williams, PMP-certified project manager for ecommerce implementations.

Kevin Williams

Project Manager, PMP-Certified

Headshot of Chris Schaves, senior product manager for ecommerce product and roadmap execution.

Chris Schaves

Senior Product Manager

Headshot of Rob Underwood, procurement and business analysis specialist supporting ecommerce operations.

Rob Underwood

Procurement & Business Analysis

Headshot of Hayden Greer, 3D product experiences specialist for ecommerce visualization.

Hayden Greer

3D Product Experiences

Headshot of Stefanie Fox, commercial real estate advisor supporting retail and warehouse expansion.

Stefanie Fox

Commercial Real Estate Advisor

Book a Karma Call

Let's Talk.

Book a Karma Call. On Zoom, we'll discuss your concerns, and growth opportunities.
Karma Call
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eCom Karma

Talk to the team behind the work.

Curious if we’re the right partner, or what a project could look like? Send a quick note. We’ll respond personally—no bots, no call center.