project-based pricing

eCom Karma Growth Services

Operator-led, project-based fractional support to improve conversion and profit across your customer journey—Shopify Plus experts, platform-flexible. This page is an overview. For full details, see each service page. Start with a Karma Call and we’ll point you to the right level based on your goals and what’s holding results back.

Karma Call

$0

A no-pressure Zoom conversation to understand your company, your concerns, and growth opportunities—with an operator-led perspective and fractional support in mind. High-level thoughts on your current customer journey: Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up

What’s included

  • A real conversation with people who love this stuff, not a scripted sales pitch or hard sell
  • Understand your goals, margins, growth challenges, and category realities
  • Overview of your site and key product pages to surface obvious friction points or missed chances to build trust
  • Space to talk through any specific concerns you already have, or hypotheses about what isn’t working
  • Clear, honest guidance on whether a Karma Journey, Karma X3, or another path makes the most sense right now
  • An upfront, no-pressure recommendation on whether we’re the right partner — and if not, where you might look instead

Book Karma Call

Karma Journey

$2500

What It Is: A holistic view of your entire customer journey. Karma Journey is the foundation of everything we do. This is not an “audit.” It’s a platform-level teardown of how your business actually converts—across discovery, trust, onsite UX, conversion flow, and follow-up. It’s powered by platform access and completed over an average of 30 days. You’ll see where you’re winning, what’s holding results back, and the highest-impact opportunities for growth—then we turn your data into a prioritized, owner-ready roadmap your team can implement.

What’s included

You’ll get a full journey review from discovery to post-purchase. Platform permissions and time with your team are required.

Key Takeaway: Karma Journey replaces guessing with clear priorities—so you invest time and budget in the changes that matter most.

Who It's For: Ideal for eCommerce brands with an internal team who want to implement improvements themselves—but want an operator-led plan to guide the work. If you don’t have internal bandwidth, we can support implementation through project-based fractional support (Karma X3 or Karma Creative).

Customer Journey Analysis

- Discovery - Brand Research - Onsite UX - Conversion Flow - Follow-Up

Site + Conversion Review

  • Detailed review of site structure, product/detail pages, navigation, and onsite UX
  • Ads / search / email health check to spot missed opportunities and misalignment

Roadmap + Walkthrough

  • 90-day priority roadmap with clear, actionable improvement steps
  • 120-minute Zoom walkthrough with the owner and/or marketing lead
  • Loom recording so your team can implement internally

Follow-up

  • 60-minute follow-up review 2–3 months later to evaluate results and refine next steps
Learn More
Top Pick

Karma X3

$5000

What it Is: Karma X3 is our Karma Journey plus 3 high-impact improvements implemented with clear scope.

You get the same operator-led customer journey teardown—then we move from “here’s the plan” to “here are meaningful changes in place,” without hiring full-time or coordinating multiple vendors. It’s the fastest way to build momentum and see lift from the priorities that matter most.

Key takeaway: Karma X3 turns your roadmap into results by implementing the first three priority improvements—so progress doesn’t stall after the plan.

You get 3 meaningful changes in place, coaching, and thoughtful follow-up 90 days after to discuss the impact of the improvements.

Who It's For: Karma X3 is ideal for brands that: want clarity and action (not just recommendations) don’t have the internal bandwidth to implement everything right away. They want project-based fractional support with a defined scope and are ready to improve conversion, lead quality, bookings, and profit across the journey.

What’s included

Everything in Karma Journey plus

3 Scoped Improvements Implemented (X3)

Three priority improvements are selected based on the highest impact across your customer journey. Each is clearly scoped so expectations are simple and progress is measurable.

Examples of what a “fix” can be (varies by business):

  • Homepage or landing page clarity and offer alignment
  • Product/service page conversion improvements (trust, structure, FAQs, comparison clarity)
  • Collection/navigation cleanup to reduce decision friction
  • Checkout or lead flow friction reduction
  • Follow-up improvements (abandon + browse + nurture sequences)
  • Tracking/measurement cleanup needed to make decisions confidently

Walkthrough + Follow-up

  • Journey roadmap + priorities (same as Karma Journey)
  • Implementation of 3 improvements
  • Review after implementation to confirm what changed and what to prioritize next
  • Loom recording(s) so your team understands what was updated and why

How X3 Fits the Model

  • Karma Journey = the blueprint (what matters, in what order)
  • Karma X3 = blueprint + first three improvements implemented
  • Karma Creative = deeper project builds once priorities are proven
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Karma Creative

Custom

What it Is: Project-based builds completed with clear scope. You bring the priority or we help you confirm it. Then our operator-led bench implements the work without you hiring full-time or coordinating multiple freelancers. This is where the strategy turns into finished projects across your customer journey.

Key takeaway: Karma Creative is how you complete high-impact projects with a fractional team—so the work is aligned, scoped, and built to improve conversion and profit.

Start with a Karma Call. We’ll confirm fit, define a clear scope, and outline the team and timeline needed to complete the project.

Our Capabilities (Project-Based)

PROJECT MGMT: Professional PMP-certified services

TECH STACK: Streamline or rebuild

PRICING STRATEGY: Competitive guidance by current VPs and SVPs of Sales

AD CAMPAIGN MGMT: Google/Meta

IMAGES + VIDEO: Infinity wall studio with pro photographers and videographers

FULL BRAND REFRESH: Graphic design, social, and overall online presence

3D PRODUCT EXPERIENCES: Immersive builders, 3D models, Augmented Reality

PODCAST PRODUCTION: Pro studio for video OR audio only, recording + editing

Let’s plan your Karma Creative project today!
Learn More
ecom karma

Pricing FAQ

No. eCom Karma pricing is project- and results-focused—no monthly retainers, no setup fees, and no surprise renewals. Our intent is to do effective work, you see the results, and hopefully ask us the next time you need help.

Start with the free Karma Call. We’ll understand your goals, concerns, and current growth opportunities, then recommend the best next step.

Karma Journey ($2,500) delivers a holistic, end-to-end customer journey roadmap with prioritized, actionable solutions you can implement.

Karma X3 ($5,000) includes everything in Karma Journey plus three priority fixes you choose, implemented for you, with coaching and a 90-day follow-up.

A no-pressure Zoom conversation to understand your company and challenges, plus high-level thoughts on your customer journey:


Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up

Yes. Karma Journey is designed for eCommerce brands with an internal team that prefers to implement changes themselves, using our clear roadmap and priorities.

Karma X3 focuses on meaningful changes based on your roadmap—often improvements to key parts of the journey like onsite UX, conversion friction, checkout flow, retention touchpoints, or related performance blockers.

Karma Creative is custom, initiative-based support using our bench of specialists—ideal when you need expert help on a specific project. All custom work begins with a Karma Call.

Typically, yes. Karma Journey ensures any custom projects support one clear plan and are prioritized against your full customer journey.

Yes—use the pricing overview above to compare options, then visit each service page for full details.

meet your team

[Your Customer Journey. |Powered by Specialists.]

We believe good things happen when you surround a brand with people who genuinely love what they do. eCom Karma is a collective of specialists who each go deep in their own discipline, each supporting a different part of your customer journey.

Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up

Instead of managing siloed agencies, you get a team working together as your fractional eCommerce department.

Headshot of Devin Fox, eCommerce Director specializing in Shopify strategy and customer journey optimization.

Devin Fox

eCommerce Director

Headshot of Annalise Cordova, photography and graphic design specialist for ecommerce brands.

Annalise Cordova

Graphic Design

Headshot of Mark Labriola, videographer and brand storyteller for ecommerce content.

Mark Labriola

Videographer, Brand Storyteller

A BLEND OF FORTUNE 200 AND STARTUPS

Behind the scenes, you’re tapping into people who’ve led Fortune 200 initiatives and built scrappy startups from the ground up. That blend matters. It means we can talk P&L and margins, then move straight into product photography, video assets, and on-site storytelling. Technical and creative, strategy and execution, all at the same table.

Headshot of Caden Thompson, Meta and Google Ads manager focused on profitable customer acquisition.

Caden Thompson

Meta / Google Ads Manager

Headshot of Sonny Hall, ecommerce copywriter and editor for landing pages, email, and blogs.

Sonny Hall

Copywriting, Editing, Blogging

Headshot of Hayden Greer, 3D product experiences specialist for ecommerce visualization.

Hayden Greer

3D Product Experiences

PROJECT-BASED WORK AT ANY LEVEL

Evaluating your ad budget? Refreshing your site? Planning a product launch? It all starts with a free Karma Call. From there, you can use our eCommerce Collective for project-based work at any level.

Headshot of Chris Smith, SVP of Sales and Marketing supporting go-to-market and growth strategy.

Chris Smith

SVP of Sales + Marketing

Headshot of Rob Underwood, procurement and business analysis specialist supporting ecommerce operations.

Rob Underwood

Procurement & Business Analysis

Headshot of Chris Schaves, senior product manager for ecommerce product and roadmap execution.

Chris Schaves

Senior Product Manager

Headshot of Kevin Williams, PMP-certified project manager for ecommerce implementations.

Kevin Williams

Project Manager, PMP-Certified

Headshot of Stefanie Fox, commercial real estate advisor supporting retail and warehouse expansion.

Stefanie Fox

Commercial Real Estate Advisor

questions about fit, scope, or timing?

Talk directly with the team behind your customer journey

Not sure if eCom Karma is the right fit—or what a project could look like? Send a note and we’ll reply personally. No bots. No call center.

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Frequently Asked Questions

Can you work alongside our internal team or existing agency?
Yes. Most clients keep their current team/agency. We are designed to align everyone around one plan, reduce channel silos, and eliminate conflicting priorities. Your team can implement the roadmap, or you can choose Karma X3 so we implement the first three high-impact fixes for you.
Do these service packages also have monthly fees and initial setup costs?
No. There are no ongoing monthly fees, long term contracts, or setup costs. Everything at eCom Karma is project based, not a subscription. Each package covers a defined scope of work with a clear start, end, and followup date to see how things have improved. We’re hired to deliver outcomes. We want you to feel good about the investment and earn the right to be your first contact for the next opportunity.
Do you do projects without doing a Karma Journey?
Yes. Any Karma Creative project can start immediately—the scope is custom, and it begins with a free Karma Call to discuss what you want to build. That said, if you are the type of operator who likes to protect ROI and move with conviction, a Karma Journey first is often the best first step. It makes sure the creative investment (video, photography, branding, 3D, site updates) is aimed at the highest-impact bottlenecks in your customer journey—not just more content, new product images, or modernizing the site. If you already have strong clarity on the problem and want to go full steam, we will not slow you down. We can absolutely execute a targeted creative project right away. Our philosophy for best practice is always to bring the data first so whatever you choose has the best chance of driving measurable results.
Do you have active discount codes or promotions?
On both our Karma Journey eCommerce service package and our Karma X3 service package use code KJ for your 50% advance payment. This reduces the initial payment to 50% of the total with the rest due upon project completion.
Do you offer a guarantee or refund?
We guarantee the quality and completeness of our deliverables. You will receive everything scoped in your statement of work, on time. Because our work is analysis, strategy, and implementation rather than a performance ad spend, we can't guarantee a specific revenue outcome (and anyone who does is overselling). What we can guarantee is a clear, honest assessment and a prioritized roadmap built on real data not guesswork. If you have concerns at any point during the engagement, we address them directly. Our reputation is built on referrals, so your satisfaction is everything.
How can I contact customer service?
You can use our contact form on our site, email hello@ecomkarma.com or call 720.507.8732
How deep do you go in the Karma Journey?
Very deep. This is a platform-level teardown across each step of your customer journey: Brand Discovery → Customer Research → Onsite UX → Conversion Flow → Follow-Up We use this to confidently recommend next steps for your team, or us, to implement for you that will provide real ROI. We combine account access + real buyer behavior + business context to find the true opportunities (not surface-level “tips”). Our average timeline from start to finish is 30 days. Expect for your team to share: Shopify + GA4 (and/or analytics), ad platforms (as applicable), and access to any key tools that influence conversion (reviews,support/chat). This is done via our onboarding setup and meeting with your team. Once that is done, we get to work.
How much do your service packages cost?
Our two core packages have flat, transparent pricing — no hourly rates, no scope creep surprises. Karma Journey — $2,500 A full cross-channel customer journey analysis with a prioritized 90-day roadmap, 120-minute walkthrough, Loom recording, and a follow-up coaching call 2–3 months later. Karma X3 — $5,000 Everything in the Karma Journey, plus we implement the top 3 highest-impact fixes for you. Both packages use a 50% advance payment (use code KJ at checkout) with the remainder due upon project completion. No monthly fees, no long-term contracts. Not sure which is right for you? Start with a free Karma Call.
I have project that is "off-menu." Do you support that?
Absolutely! That is actually on the menu, falls under Karma Creative, and a common request. For creative initiatives, Our Team can support the full spectrum: brand refresh, photography, video production, Meta ad management, landing pages, product detail page rebuilds, 3D/AR experiences, all coordinated to support the same customer journey growth plan.
Is a Karma Journey analysis really needed? We already have a marketing department (or agency).
In most cases, your marketing agency or internal marketing team is doing fine work on their specific responsibilities (Meta ads, email, SEO) but they are typically not responsible for the entire journey. Our intention is not to tell you what your current marketing department or agency is doing "wrong." Far from it. Our goal is to help as a team partner to shine a light on areas that can be improved and data to back it up. In marketing, you’ll often hear “top-of-funnel” and “bottom-of-funnel.” That framework can be useful for ad creative and messaging at different stages, but it can also zoom out too far. Sales don’t happen all at once. They happen one step at a time, leading to “yes.” That’s why we focus on the ENTIRE customer journey to answer the customer’s next question, build trust, and make the decision easier. When the journey improves, you increase revenue from the same traffic, your ad dollars go further, and you pay less to win each customer so you can grow profitably. Our Karma Journey service package gives you a neutral, cross-channel view and a prioritized roadmap your internal team or existing partners can use to execute to work in harmony, or we can implement the changes ourselves. Your choice. It all starts with a free Karma Call.
Is our business data kept confidential?
Yes, completely. Before we access any account — Shopify, GA4, ad platforms, or otherwise — we sign a mutual NDA. Your data, strategy, and findings are never shared outside our working team. We treat your business information with the same care we'd want for our own.
What are signs that my marketing department or ad agency may need help?
If your reports look “good” but profit, conversion rate, or repeat purchase isn’t improving, it often means someone is optimizing a channel—not the full customer journey. Common signs: rising new Customer Aquisition Cost, heavy use of discount codes to hit revenue, strong traffic but weak conversion, stagnant Average Order Value, high drop-off on product/checkout, or customers not having clarity and needing too much “hand-holding” (excessive chat and phone calls) to buy. Our Karma Journey gives you a neutral, cross-channel view so you stop paying-and-praying and can make confident decisions about what to fix next. Many brands get stuck a mental state of paying and praying “next month will be better” with long term contracts and not getting a different viewpoint. A one-time holistic Karma Journey analysis can reveal the real issues.
What do we receive at the end of a Karma Journey?
You receive a clear, owner-ready playbook your team can execute with zero ambiguity—plus full transparency on how and why we’re recommending each change. We recommend reviewing the Karma Journey product page for the full scope. Scroll down to our "Discover Your Journey" section. It effectively acts as a “pre-walkthrough” of your customer journey and helps you start thinking in stages (Brand Discovery → Customer Research → Onsite UX → Conversion Flow → Follow-Up) and where your biggest opportunites may be. What you’ll get: - A prioritized 90-day roadmap (what to fix first, and why) - Specific recommendations by funnel stage (discovery, PDP, checkout, post-purchase) - A 120-minute Zoom walkthrough with the owner/marketing lead - A Loom recording your team can use to implement internally - A follow-up coaching call 2–3 months later to review what changed and what moved Our approach is “no secrets.” We give you the full playbook so you can implement internally, use your existing team/agency, or choose for us to help with execution. We are here to improve your business and share what works. That's good karma.
What does your process look like, and how long does a project take?
Every engagement starts with a discovery call to assess your store's current performance, goals, and gaps. From there, we scope a custom roadmap — typically covering conversion optimization, SEO architecture, email/retention, and analytics. Timelines vary by scope: - Audit + strategy deliverable: 1–2 weeks - Full optimization sprint: 4–8 weeks - Ongoing retainer: month-to-month with 30-day notice You'll receive a clear statement of work before any project kicks off, so there are no surprises.
What type of businesses do you work with?
We work with businesses that sell products or services online at every stage. From a brand-new Shopify store that just launched to established brands doing millions in revenue. Early stage / just getting started: If your store is live but you're not sure what to prioritize, our DDIY (Don't Do It Yourself) consulting hours give you direct access to senior-level guidance. Ask anything, get real answers, and move faster without the guesswork. Growing brands: If you have traffic and sales but conversion, AOV, or repeat purchase isn't where it should be, a Karma Journey gives you the full-picture analysis and roadmap to fix what's actually holding you back. Scaling brands with teams or agencies: We plug in alongside your existing partners, align everyone around one plan, and eliminate the channel silos that quietly drain margin. Custom/off-menu projects: Photography, video, landing pages, PDP rebuilds, 3D/AR — if you know what you need, Karma Creative can scope and execute it directly. Not sure where you fit? A free Karma Call takes 20 minutes and we'll point you in the right direction.
Where should we start if we’re not sure which package to choose?
It all starts with a free Karma Call to discuss your unique business, situation, and goals. With that said, our Karma X3 is a popular choice for most companies. It's our "Karma x 3 Fixes" package. Karma X3 includes everything is the Karma Journey package and you choose 3 priority improvements based on what we discover and we implement them for you.
Who is actually doing the work?
You are not handed off to junior staff and everyone is 100% US based. eCom Karma is a collective of senior operators and specialists—strategy, performance, UX, Shopify Plus, conversion Rate optimization, lifecycle, creative, and technical—brought in based on what your business needs. For creative initiatives, we can support the full spectrum: brand refresh, photography, video production, landing pages, PDP rebuilds, 3D/AR experiences, and more—all coordinated to support the same customer journey plan.