eCom Karma Growth Services
Karma Call
A no-pressure Zoom conversation to understand your company, your concerns, and growth opportunities—with an operator-led perspective and fractional support in mind. High-level thoughts on your current customer journey: Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up
What’s included
- A real conversation with people who love this stuff, not a scripted sales pitch or hard sell
- Understand your goals, margins, growth challenges, and category realities
- Overview of your site and key product pages to surface obvious friction points or missed chances to build trust
- Space to talk through any specific concerns you already have, or hypotheses about what isn’t working
- Clear, honest guidance on whether a Karma Journey, Karma X3, or another path makes the most sense right now
- An upfront, no-pressure recommendation on whether we’re the right partner — and if not, where you might look instead
Karma Journey
What It Is: A holistic view of your entire customer journey. Karma Journey is the foundation of everything we do. This is not an “audit.” It’s a platform-level teardown of how your business actually converts—across discovery, trust, onsite UX, conversion flow, and follow-up. It’s powered by platform access and completed over an average of 30 days. You’ll see where you’re winning, what’s holding results back, and the highest-impact opportunities for growth—then we turn your data into a prioritized, owner-ready roadmap your team can implement. Key Takeaway: Karma Journey replaces guessing with clear priorities—so you invest time and budget in the changes that matter most. Who It's For: Ideal for eCommerce brands with an internal team who want to implement improvements themselves—but want an operator-led plan to guide the work. If you don’t have internal bandwidth, we can support implementation through project-based fractional support (Karma X3 or Karma Creative).
What’s included
You’ll get a full journey review from discovery to post-purchase. Platform permissions and time with your team are required.
Customer Journey Analysis
- Discovery - Brand Research - Onsite UX - Conversion Flow - Follow-Up
Site + Conversion Review
- Detailed review of site structure, product/detail pages, navigation, and onsite UX
- Ads / search / email health check to spot missed opportunities and misalignment
Roadmap + Walkthrough
- 90-day priority roadmap with clear, actionable improvement steps
- 120-minute Zoom walkthrough with the owner and/or marketing lead
- Loom recording so your team can implement internally
Follow-up
- 60-minute follow-up review 2–3 months later to evaluate results and refine next steps
Karma X3
What it Is: Karma X3 is our Karma Journey plus 3 high-impact improvements implemented with clear scope.
You get the same operator-led customer journey teardown—then we move from “here’s the plan” to “here are meaningful changes in place,” without hiring full-time or coordinating multiple vendors. It’s the fastest way to build momentum and see lift from the priorities that matter most.
Key takeaway: Karma X3 turns your roadmap into results by implementing the first three priority improvements—so progress doesn’t stall after the plan.
You get 3 meaningful changes in place, coaching, and thoughtful follow-up 90 days after to discuss the impact of the improvements.
Who It's For: Karma X3 is ideal for brands that: want clarity and action (not just recommendations) don’t have the internal bandwidth to implement everything right away. They want project-based fractional support with a defined scope and are ready to improve conversion, lead quality, bookings, and profit across the journey.
What’s included
Everything in Karma Journey plus
3 Scoped Improvements Implemented (X3)
Three priority improvements are selected based on the highest impact across your customer journey. Each is clearly scoped so expectations are simple and progress is measurable.
Examples of what a “fix” can be (varies by business):
- Homepage or landing page clarity and offer alignment
- Product/service page conversion improvements (trust, structure, FAQs, comparison clarity)
- Collection/navigation cleanup to reduce decision friction
- Checkout or lead flow friction reduction
- Follow-up improvements (abandon + browse + nurture sequences)
- Tracking/measurement cleanup needed to make decisions confidently
Walkthrough + Follow-up
- Journey roadmap + priorities (same as Karma Journey)
- Implementation of 3 improvements
- Review after implementation to confirm what changed and what to prioritize next
- Loom recording(s) so your team understands what was updated and why
How X3 Fits the Model
- Karma Journey = the blueprint (what matters, in what order)
- Karma X3 = blueprint + first three improvements implemented
- Karma Creative = deeper project builds once priorities are proven
Karma Creative
What it Is: Project-based builds completed with clear scope. You bring the priority or we help you confirm it. Then our operator-led bench implements the work without you hiring full-time or coordinating multiple freelancers. This is where the strategy turns into finished projects across your customer journey.
Key takeaway: Karma Creative is how you complete high-impact projects with a fractional team—so the work is aligned, scoped, and built to improve conversion and profit.
Start with a Karma Call. We’ll confirm fit, define a clear scope, and outline the team and timeline needed to complete the project.
PROJECT MGMT: Professional PMP-certified services TECH STACK: Streamline or rebuild PRICING STRATEGY: Competitive guidance by current VPs and SVPs of Sales AD CAMPAIGN MGMT: Google/Meta IMAGES + VIDEO: Infinity wall studio with pro photographers and videographers FULL BRAND REFRESH: Graphic design, social, and overall online presence 3D PRODUCT EXPERIENCES: Immersive builders, 3D models, Augmented Reality PODCAST PRODUCTION: Pro studio for video OR audio only, recording + editingOur Capabilities (Project-Based)
Pricing FAQ
No. eCom Karma pricing is project- and results-focused—no monthly retainers, no setup fees, and no surprise renewals. Our intent is to do effective work, you see the results, and hopefully ask us the next time you need help.
Start with the free Karma Call. We’ll understand your goals, concerns, and current growth opportunities, then recommend the best next step.
Karma Journey ($2,500) delivers a holistic, end-to-end customer journey roadmap with prioritized, actionable solutions you can implement.
Karma X3 ($5,000) includes everything in Karma Journey plus three priority fixes you choose, implemented for you, with coaching and a 90-day follow-up.
A no-pressure Zoom conversation to understand your company and challenges, plus high-level thoughts on your customer journey:
Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up
Yes. Karma Journey is designed for eCommerce brands with an internal team that prefers to implement changes themselves, using our clear roadmap and priorities.
Karma X3 focuses on meaningful changes based on your roadmap—often improvements to key parts of the journey like onsite UX, conversion friction, checkout flow, retention touchpoints, or related performance blockers.
Karma Creative is custom, initiative-based support using our bench of specialists—ideal when you need expert help on a specific project. All custom work begins with a Karma Call.
Typically, yes. Karma Journey ensures any custom projects support one clear plan and are prioritized against your full customer journey.
Yes—use the pricing overview above to compare options, then visit each service page for full details.
[Your Customer Journey. |Powered by Specialists.]
We believe good things happen when you surround a brand with people who genuinely love what they do. eCom Karma is a collective of specialists who each go deep in their own discipline, each supporting a different part of your customer journey.
Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up
Instead of managing siloed agencies, you get a team working together as your fractional eCommerce department.
Devin Fox
eCommerce Director
Annalise Cordova
Graphic Design
Mark Labriola
Videographer, Brand Storyteller
Behind the scenes, you’re tapping into people who’ve led Fortune 200 initiatives and built scrappy startups from the ground up. That blend matters. It means we can talk P&L and margins, then move straight into product photography, video assets, and on-site storytelling. Technical and creative, strategy and execution, all at the same table.
Caden Thompson
Meta / Google Ads Manager
Sonny Hall
Copywriting, Editing, Blogging
Hayden Greer
3D Product Experiences
Evaluating your ad budget? Refreshing your site? Planning a product launch? It all starts with a free Karma Call. From there, you can use our eCommerce Collective for project-based work at any level.
Chris Smith
SVP of Sales + Marketing
Rob Underwood
Procurement & Business Analysis
Chris Schaves
Senior Product Manager
Kevin Williams
Project Manager, PMP-Certified
Stefanie Fox
Commercial Real Estate Advisor
Talk directly with the team behind your customer journey
Not sure if eCom Karma is the right fit—or what a project could look like? Send a note and we’ll reply personally. No bots. No call center.
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