eCom Karma

Karma Creative

Karma Creative is our project-based fractional eCommerce service. Our specialists build what your roadmap requires, without hiring full-time.

Want to see who does the work? Meet Your Fractional eCommerce Team →

Start with a Karma Call. We’ll confirm fit, define a clear scope, and outline the team and timeline needed to complete the project.

Our Capabilities (Fractional Specialists)

  • PROJECT MGMT: Professional PMP-certified services
  • ONSITE UX: Streamline or rebuild (Shopify Plus + more)
  • PRICING STRATEGY: Competitive guidance by current SVP of Sales
  • AD CAMPAIGN MGMT: Google/Meta
  • IMAGES + VIDEO: Infinity wall studio with pro photographers and videographers
  • FULL BRAND REFRESH: Graphic design, social, and overall online presence
  • 3D PRODUCT EXPERIENCES: Immersive builders, 3D models, Augmented Reality
  • PODCAST: Pro studio for video OR audio only, recording + production

Book a Karma Call to discuss your project.

Karma Creative is for brands that have a clear priority—and want the right team to implement it without hiring full-time or juggling freelancers. If your project touches conversion, UX, creative, tech, or follow-up, this is where our fractional bench goes to work.

All services in this plan are custom and begin with a Karma Call. We recommend our Karma Journey prior so all projects support one clear plan.

Deliverables are scoped per project. After a Karma Call, you’ll receive a clear scope that outlines what we’re building, timelines, who’s involved, and how success will be measured.

Custom per project. No long-term contract. You’ll get clear scope, clear timelines, and a defined team based on what will move results.

We operate on a plan first, then build so there is a unified customer journey goal.

Note: These projects are typically chosen after we have delivered results from our Karma Journey or Karma X3 packages.

Book Karma Call
  • fractional
5 Step Customer Journey

Discover Opportunities

See the steps of your full customer journey for project inspiration.

Brand Discovery

While "Discovery" is the essential first step to getting on a customer's radar, many brands fall into the trap of thinking that simply spending more on ads is the ultimate solution for growth.

1 Step = Leaky Bucket Pumping money into discovery without optimizing the subsequent steps—Brand Research, Onsite UX, Checkout, and Post-Purchase—is essentially pouring water into a leaky bucket.

Illustration of various brand symbols and icons pointing towards a central 'Your Brand' circle.

Brand Research

Once a prospect discovers your brand, they rarely convert immediately. In fact, they often don't click your ad but head straight to Amazon, ChatGPT, or Reddit to search your brand and compare options.

The Hard Truth

Here is the hard truth: you might have a superior product, a slicker website, and a significantly larger ad budget, but those advantages are invisible during this research phase.

Online Reputation If a competitor has "put in the work" to build a stronger online reputation and social proof, you risk losing them to a competitor before they even visit your store.

Set of icons representing various brands and platforms on a colorful grid background.

Onsite User Experience

Your customer has arrived! Now, think of your website as a physical store. Just as a shop relies on clear aisles and helpful associates, your site requires guidance in the form of chat, contact forms, and FAQs.

Product Detail Pages This needs to be combined with product detail pages that convert, the right pricing strategy, smart product bundles, and timely sales suggestions.

Path to Checkout When these elements work together—guiding the shopper just like a great sales associate would—you remove the friction and confidently usher them to the finish line: Checkout.

Checkout Flow

Your checkout should reinforce customer confidence, maximize value, and eliminate friction.

Smart Cart Upsells A "Smart Cart" is essential and acts like a skilled cashier by intelligently offering relevant In-Cart Upsells and Bundles, while "Spend X, Save Y" progress bars gamify the experience to boost average order value.

Buyer Confidence

Remind the buyer that they are making the right choice by displaying review snippets, guarantees, and "no-hassle" return directly in the cart.

Click to Pay Finally, the key to closing the sale is speed; accepting 1 -Click Pay options (like Shop Pay, Amazon Pay) and Pay Over Time solutions allows customers to bypass tedious forms and an instant transaction.

Four devices displaying a shopping cart interface on a multicolored background

Post-Purchase Retention

The customer journey doesn't end at checkout; in fact, the real relationship begins the moment they click "Buy." The goal is to turn a single transaction into lifelong happy customer through well-timed, automated emails and SMS.

Be Personal

Instead of generic blasts, these messages must be personalized to the customer's specific profile and purchase history.

Reduce Returns

By sending Order Progress and Fun Tracking Updates to build anticipation, followed by Product Education Guides to ensure they know how to use their new item, you drastically reduce returns.

Review Requests Finally, perfectly timed requests for Reviews and UGC (User Generated Content), alongside exclusive Loyalty perks, delight the customer and increase long-term value (LTV).

Four icons of people with shopping bags on a multicolored background

Other Service Package Options