Promotional graphic for a free'Karma Call' with a laptop icon displaying graphs and people, on a light green background.
Customer journey discovery infographic showing how shoppers find your brand (search, ads, marketplaces, content)
Karma Journey service overview infographic: customer journey roadmap (Discovery to Post-Purchase)
Promotional graphic for a free'Karma Call' with a laptop icon displaying graphs and people, on a light green background.
Customer journey discovery infographic showing how shoppers find your brand (search, ads, marketplaces, content)
Karma Journey service overview infographic: customer journey roadmap (Discovery to Post-Purchase)

Karma Call

$0.00
$0.00

Spending on ads and not seeing results or other growth challenges? Let’s fix the journey. Schedule a Karma Call. This is a real conversation via Zoom about your business and challenges, not a sales pitch.   

Pro Tip: Scroll down for details, read our FAQ and click here for a quick self-check on your current customer journey. Brand Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up

You’ll talk with experienced operators who genuinely love this work.

We will discuss:

  • Your goals, margins, category realities, and growth challenges
  • What’s working and what isn’t in your customer journey
  • The story your data is telling you
  • Anything specific you already suspect is friction

You’ll walk away with clarity, high-impact next steps, and a better sense of whether you want DIY recommendations or a service package.

  • Anyone wanting unbiased advice before spending on PPC, dev work, or creative
  • Anyone who wants to sanity-check current strategy
  • Founders who feel stuck and need outside perspective
  • Stores seeing traffic but weak conversion
  • Teams preparing for a product launch or seasonal push

If you’re not sure where to start — this call is the right place.

Every Karma Call includes:

  • 30-45 minute conversation tailored to your business
  • Review of your storefront and 1–2 key product pages
  • Identification of friction points hurting conversions
  • Recommendations you can implement immediately
  • Clear next steps (DIY or supported by eCom Karma)
Operational Insight
Conversion-Focused
Problem Solving
Neutral Advice
Opportunities
Action Items
Karma Call Pro Tip

Quick Customer Journey Self-Check Prior to Karma Call

Scroll through each step to reflect on what’s been happening so far. What’s strong, what’s unclear, and what isn’t built yet. We’ll use your notes to guide the conversation.
1

Discovery

While "Discovery" is the essential first step to getting on a customer's radar, many brands fall into the trap of thinking that simply spending more on ads is the ultimate solution for growth.

Just 1 Step = Leaky Bucket Pumping money into discovery without optimizing the subsequent steps—Brand Research, Onsite UX, Checkout, and Post-Purchase—is essentially pouring water into a leaky bucket.

Customer journey discovery infographic showing how shoppers find your brand (search, ads, marketplaces, content)
2

Brand Research

Once a prospect discovers your brand, they rarely convert immediately. In fact, they often don't click your ad but head straight to Amazon, ChatGPT, or Reddit to search your brand and compare options.

The Hard Truth Here is the hard truth: you might have a superior product, a slicker website, and a significantly larger ad budget, but those advantages are invisible during this research phase.

Online Reputation If a competitor has "put in the work" to build a stronger online reputation and social proof, you risk losing them to a competitor before they even visit your store.

Brand research infographic showing comparison paths across Google, Amazon, Reddit, YouTube, Yelp, and Nextdoor
3

Onsite User Experience

Your customer has arrived! Now, think of your website as a physical store. Just as a shop relies on clear aisles and helpful associates, your site requires guidance in the form of chat, contact forms, and detailed FAQs.

Product Detail Pages This needs to be combined with product detail pages that convert, the right pricing strategy, smart product bundles, and timely sales suggestions.

Path to Checkout When these elements work together—guiding the shopper just like a great sales associate would—you remove the friction and confidently usher them to the finish line: Checkout.

Onsite UX infographic showing conversion-focused shopping experience across mobile, desktop, and tablet
4

Conversion Flow

Your checkout, appointment booking flow, or contact form should reinforce customer confidence, maximize value, and eliminate friction.

Smart Cart Upsells A "Smart Cart" is essential and acts like a skilled cashier by intelligently offering relevant In-Cart Upsells and Bundles, while "Spend X, Save Y" progress bars gamify the experience to boost average order value.

Buyer Confidence Remind the buyer that they are making the right choice by displaying review snippets, guarantees, and "no-hassle" return directly in the cart.

Click to Pay Finally, the key to closing the sale is speed; accepting 1 -Click Pay options (like Shop Pay, Amazon Pay) and Pay Over Time solutions allows customers to bypass tedious forms and an instant transaction.

Checkout flow infographic showing smart cart upsells, trust signals, and fast pay options
5

Follow-Up & Retention

The customer journey doesn't end at checkout; in fact, the real relationship begins the moment they click Buy / Book / Contact. The goal is to turn a single transaction into lifelong happy customer through well-timed, automated emails and SMS.

Be Personal Instead of generic blasts, these messages must be personalized to the customer's specific profile and purchase history.

Reduce Returns By sending Order Progress and Fun Tracking Updates to build anticipation, followed by Product Education Guides to ensure they know how to use their new item, you drastically reduce returns.

Review Requests Finally, perfectly timed requests for Reviews and UGC (User Generated Content), alongside exclusive Loyalty perks, delight the customer and increase long-term value (LTV).

Post-purchase retention infographic showing email/SMS personalization, education, reviews, and loyalty
ecom karma

Karma Call FAQ

We get it. You're busy. Here's why you should book the call.

Our goal, whether you work with us or not, is that the conversation sparks an "aha!" moment about what’s happening in your business, what to prioritize, and a more confident next step. We love talking about this stuff, and we want you to leave with:

  • Ideas on if your biggest opportunity is strategy, journey fixes, creative, or execution.
  • A few immediate, high-level observations about friction points or missing trust-builders.
  • Possible next steps based on the talk: Karma Journey, Karma X3, Karma Creative, or other recommendation.
  • Coffee.

No. This is a real working conversation—not a scripted sales pitch.


We’ll learn about your business, look at your situation at a high level, and share honest observations. If it looks like we can help, we’ll recommend options (and why).


We'll point you towards the best next steps whether that’s what to fix internally, what to ask your current agency, or who to look for instead.

That is up to you. The goal is a real conversation about your growth opportunities and current challenges—where you are today, where you want to be, and how to get there.


Most calls include:

  • Your goals and constraints (growth targets, timelines, margins, team bandwidth)
  • What is working, what is not, and what you have already tried
  • A high-level “pre-walkthrough” of your customer journey: discovery → product research → onsite UX → checkout → post-purchase
  • Any specific concerns you want to address.

In short, we will understand more your business and what success looks like for you. And you'll understand how we think and how our process works and if it makes sense for next steps.

No heavy prep required. We recommend to use the Customer Journey Self-Check (scroll up). It also helps to bring:

- Any recent performance notes (what’s trending up/down)

- Your average order value (AOV), margins, and top products

It also helps to walk through the

The tools you use (Shopify, GA4, Meta/Google, email/SMS, reviews, subscriptions, etc.)

If you do not want to provide specific numbers, that’s fine too.

We intentionally keep the Karma Call one-on-one. We want this to be a real conversation with you, not a committe discussion.

We want a candid, confidential space to talk through what’s really going on. In step two, if needed, we are happy to have a broader working session with additional stakeholders and decision makers once we know what we’re solving.

No. Everything at eCom Karma is project based, not a subscription. Each service package covers a defined scope of work with a set price, clear start, end, deliverables, and followup date.

There are no ongoing monthly fees or setup costs with our Karma Journey, Karma X3, or custom Karma Creative packages.

In most cases, your marketing agency or internal marketing team is doing fine work on their specific responsibilities (Meta ads, email, SEO) but they are typically not responsible for the entire journey.

Our intention is not to tell you what your current marketing department or agency is doing "wrong." Far from it. Our goal is to help as a team partner to shine a light on areas that can be improved and data to back it up.

Our Karma Journey service package gives you a neutral, cross-channel view and a prioritized roadmap your internal team or existing partners can use to execute to work in harmony, or we can implement the changes ourselves. Your choice. It all starts with a free Karma Call.

Very deep. This is not an surface level "audit." This is a platform-level teardown across Discovery → Brand Research → Onsite UX → Checkout Flows → Post-Purchase.

We use this to confidently recommend next steps for your team, or us, to implement for you that will provide real ROI. We combine account access + real buyer behavior + business context to find the true opportunities (not surface-level “tips”).

Our average timeline from start to finish is 30 days. Expect for your team to share: Shopify + GA4 (and/or analytics), ad platforms (as applicable), and access to any key tools that influence conversion (reviews,support/chat).

This is done via our onboarding setup and meeting with your team. Once that is done, we get to work.

You receive a clear, owner-ready playbook your team can execute with zero ambiguity—plus full transparency on how and why we’re recommending each change.

We recommend reviewing the Karma Journey product page for the full scope. Scroll down to our "Discover Your Journey" section. It effectively acts as a “pre-walkthrough” of your customer journey and helps you start thinking in stages (discovery → brand research → onsite UX → checkout → post-purchase) and where your biggest opportunites may be.

What you’ll get:

- A prioritized 90-day roadmap (what to fix first, and why based on data)

- Specific recommendations by funnel stage (discovery, product detail page, checkout, post-purchase)

- A 120-minute Zoom walkthrough with the owner/marketing lead

- A Loom recording your team can use to implement internally

- A follow-up coaching call 2–3 months later to review what changed and what moved

Our approach is “no secrets.” We give you the full playbook so you can implement internally, use your existing team/agency, or choose for us to help with execution. We are here to improve your business and share what works. That's good karma.

recommended

eCom Essentials

Read more
related reading

eCom Karma Playbooks

Read more

Recommended eCom Karma Services