Karma Journey
- Regular price
- $2,500.00
- Sale price
- $2,500.00
- Regular price
-
The Karma Journey is our core service and the foundation of your success. This is an option AFTER your initial Karma Call.
This is not an “audit.” This is a deep, platform-level teardown of your full customer journey. It is powered by platform access via our Onboarding Access and completed over an average of 30 days.
It shows where you’re winning and the highest-impact opportunities for growth. Then it turns your data into a prioritized, owner-ready roadmap your team can implement.
The Karma Journey is ideal for eCommerce brands with an internal team who want a clear, actionable plan customized to YOUR unique business and prefer to implement the changes themselves.
It is a deep, platform-level teardown of your full customer journey—turned into a prioritized, owner-ready roadmap your team can implement.
- Not an “audit.” We don’t do surface-level checklists. We go deep and tell the truth—what’s working, what need improvement, and why.
- Platform access required. We review your real data across the journey (via our onboarding access).
- Built for internal teams. You get the plan; your team executes. Includes coaching support.
- Typical timeline: ~30 days from access + kickoff.
This is available after your free Karma Call—once we confirm fit and scope.
Free Karma Call- 90 Day Priority roadmap for actionable improvements at each step. Based on in-depth analytics via platform access of Brand Discovery → Customer Research → Onsite UX → Conversion Flow → Follow-Up
- 120 minute Zoom walkthrough of roadmaps with owner/marketing lead and any refinements.
- Loom "show and tell" recording - including any refinements discussed - for your team to implement fixes internally.
- 60 minute follow-up coaching call 2-3 months out to see results on Karma Journey fixes your team implemented.
The Karma Journey is our core service and the foundation for profitable growth.
It is an in-depth, cross-platform analysis of your customer journey—from Brand Discovery → Customer Research → Onsite UX → Conversion Flow → Follow-Up—built on your actual performance data, real customer behavior, and real buying friction.
You get an actionable roadmap customized to your business: what to keep, what to change, what to test, what to fix first, and what will most directly impact revenue, conversion, and retention.
Important note on access:
To do this right, we need access to the platforms that power your journey submitted through our onboarding page. That includes the systems that drive traffic, behavior, conversion, and retention.
How we work
- We don’t guess. We get access and validate with data.
- We don’t optimize one channel in a vacuum. We connect every step so improvements compound.
- We don’t hand you a pretty deck and disappear. We walk you through exactly what to do and why. Scroll down for Deliverables.
It is NOT an "audit." We find that to be a dirty word as most audits are shallow, templated, and designed to sell you more services instead of giving you a plan with couaching and guidance you can actually implement.
The Karma Journey is not:
- A generic checklist with obvious best practices you already know
- A channel-only report (e.g., “Meta looks good / Google looks bad”) without tying it to onsite + checkout + retention
- A tool screenshot dump with no prioritization, no sequencing, and no owner-ready next steps
- A disguised sales pitch that ends with “we found problems… hire us to fix them, we are keeping the way how to fix them secret."
What you’ll get instead is a clear, prioritized roadmap based on our platfrom access built to drive measurable improvement and to be executed by your team with confidence.
Show MoreTotal Investment: $2,500
50% Advance Payment To Start Project: $1,250 (50% checkout code: KJ50)
Invoiced via Shopify Upon Completion: $1000 (Day 30)
Invoiced via Shopify at 90-Day Followup: $250
Note: Website and other touchpoint permissions will be needed during onboarding to complete this analysis.
To get an idea of what is needed, an onboarding checklist can be VIEWED HERE and an NDA to ensure privacy.
30 days is the average length of project time after all permissions are given to receive the actionable roadmap and priority fixes. A 90 Day followup call is scheduled to see progress from your team's implemented changes.
Scroll for service details.
Features + Deliverables
Discover Opportunities
Brand Discovery
While "Discovery" is the essential first step to getting on a customer's radar, many brands fall into the trap of thinking that simply spending more on ads is the ultimate solution for growth.
Just 1 Step = Leaky Bucket
Pumping money into discovery without optimizing the subsequent steps—Brand Research, Onsite UX, Checkout, and Post-Purchase—is essentially pouring water into a leaky bucket.
Customer Research
Once a prospect discovers your brand, they rarely convert immediately. In fact, they often don't click your ad but head straight to Amazon, ChatGPT, or Reddit to search your brand and compare options.
The Hard Truth
Online Reputation
If a competitor has "put in the work" to build a stronger online reputation and social proof, you risk losing them to a competitor before they even visit your store.
Onsite User Experience
Your customer has arrived! Now, think of your website as a physical store. Just as a shop relies on clear aisles and helpful associates, your site requires guidance in the form of chat, contact forms, and detailed FAQs.
Product Detail Pages
This needs to be combined with product detail pages that convert, the right pricing strategy, smart product bundles, and timely sales suggestions.
Path to Checkout
When these elements work together—guiding the shopper just like a great sales associate would—you remove the friction and confidently usher them to the finish line: Checkout.
Conversion Flow
Your checkout, appointment booking flow, or contact form should reinforce customer confidence, maximize value, and eliminate friction.
Smart Cart Upsells
A "Smart Cart" is essential and acts like a skilled cashier by intelligently offering relevant In-Cart Upsells and Bundles, while "Spend X, Save Y" progress bars gamify the experience to boost average order value.
Buyer Confidence
Remind the buyer that they are making the right choice by displaying review snippets, guarantees, and "no-hassle" return directly in the cart.
Click to Pay
Finally, the key to closing the sale is speed; accepting 1 -Click Pay options (like Shop Pay, Amazon Pay) and Pay Over Time solutions allows customers to bypass tedious forms and an instant transaction.
Follow-Up & Retention
The customer journey doesn't end at checkout or once the appointment is booked. In fact, the real relationship begins the moment they click Buy / Book / Contact Me.
The goal is to turn a single transaction into lifelong happy customer through well-timed, automated emails and SMS.
Be Personal
Reduce Returns
By sending Order Progress and Fun Tracking Updates to build anticipation, followed by Product Education Guides to ensure they know how to use their new item, you drastically reduce returns.
Review Requests
Finally, perfectly timed requests for Reviews and UGC (User Generated Content), alongside exclusive Loyalty perks, delight the customer and increase long-term value (LTV).