Discovery Overview: How High-Ticket Customers Find You
High-Ticket customers don’t start on your homepage. In this overview and each supporting articles we will show how they find you across social, sea...
Your eCommerce Coach
Train your high-ticket funnel to convert.
We transform qualified visitors into $2k–$5k buyers by building trust across your customer journey.
Brand Discovery → Customer Research → Onsite Experience → Checkout Flow → Post-Purchase Retention
who we are
High-ticket buyers need certainty. Your plan should be built for it.
You're here for a reason. You know you have the superior product in your niche. The quality is real, the offer is legitimate, and the people who buy it love it.
But somewhere between first impression and purchase, the sales don't reflect that. Qualified visitors stall, compare, or bounce.
A key proof point is buried. A differentiator isn’t being named. We identify what’s missing or under-communicated, tighten the story and the path to purchase, and make your true value unmistakable from click to checkout.
1
The answer isn’t more ads, it’s fixing the journey.
If you’re staring at your ad agency dashboard that “looks good” while cash is moving out the door too quickly, you’re not alone. We focus on the journey-level fixes that turn ad dollars into confident buyers and profitable growth. AI, algorithms, and the way $2k–$5k buyers research, compare, and build confidence are changing constantly. What worked last year can stall fast if it isn’t grounded in fundamentals (principles, not hacks).
High Ticket eCom Playbooks
2
We've built high AOV brands, not just ads.
We know what it takes to earn a high ticket "YES!" A longer consideration cycle, comparison shopping, reviews, the emails/chats. We connect positioning, pricing, proof, onsite UX, checkout, and follow-up so your advantage is unmistakable. You’ll work with a senior bench built for high-AOV reality: Founders, Shopify/Shopify Plus operators, eCommerce Directors, project management leadership, and current SVPs of Sales and Marketing.
Your Premium Team
3
We're not an ad agency.
Yes—we have Meta and Google specialists. But we don’t manage channels in isolation or chase a few “good looking” metrics. We look at your business the way an operator does: contribution margin, cash flow, conversion quality, and the full journey from click to checkout to repeat purchase. That’s where we focus: fixing the journey so paid spend turns into confident buyers and measurable profit, not just improved dashboard charts.
About eCom Karma
4
Growth for high ticket products demands a different strategy.
Before a high-AOV customer ever adds to cart, they’ve already formed opinions—through ChatGPT, social content, Amazon-style comparisons, third-party reviews, and what shows up when they search your name. And for purchases that are high compared to others in their category, the timeline is rarely linear. Buyers take days or weeks. They get distracted. They come back later from a saved link, an email, a text thread, a recommendation, or a retargeting ad—and they need the same confidence cues to be immediately obvious again. If that continuity isn’t engineered, you lose them at the moment they’re finally ready.
Service Packages
5
Book a Karma Call.
If you want to go hands-on first, start with our High-Ticket DIY playbooks. We built them because we love this stuff—and because the right fundamentals change everything for premium brands. When you’re ready, book a Karma Call. We’ll dig into your brand, your goals, and the exact steps in your customer journey that may need some help. No scripts. No hard sell. Just a real working conversation. You’ll leave with useful insight and a clearer plan even if we never work together. That’s good karma for both of us.
Book a Karma Call
ecommerce PLAYBOOKS: Premium Brands
High-Ticket DIY Playbooks
We believe good karma comes from sharing what works.
Here you'll find playbooks for High-Ticket eCommerce brands. Use them as an idea to see all the places we can help, and to spotlight the parts of your journey you may want to work on first.
We’ll be adding more playbooks over time. Dive in, take what you need, and if you need a partner to help implement, schedule a Karma Call.
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project based pricing
eCom Karma Services
All pricing is project-based and results focused. No setup fees, no monthly retainers, no surprise renewals.
Use this overview to compare possible options, then visit the service page for full details. No matter what direction you go, it all starts with a free Karma Call.
Karma Call
$0
A no-pressure Zoom conversation to understand your company, your concerns, and growth opportunities. High-level thoughts on your current customer journey (brand discovery, customer research, onsite UX, checkout flow, post-purchase).
What’s included
- A real conversation with people who love this stuff, not a scripted sales pitch or hard sell
- Understand your goals, margins, growth challenges, and category realities
- Overview of your site and key product pages to surface obvious friction points or missed chances to build trust
- Space to talk through any specific concerns you already have, or hypotheses about what isn’t working
- Clear, honest guidance on whether a Full Journey engagement or another path makes the most sense right now
- An upfront, no-pressure recommendation on whether we’re the right partner — and if not, where you might look instead
Karma Journey
$2500
A holistic view of your entire customer journey. This is our core service and the foundation of everything we do. This is not an “audit.” This is a deep, platform-level teardown of your full customer journey. It is powered by platform access and completed over an average of 30 days. It shows where you’re winning and the highest-impact opportunities for growth. Then it turns your data into a prioritized, owner-ready roadmap your team can implement. Ideal for ecommerce brands with an internal team who want prefer to implement the changes themselves.
What’s included
- In depth analysis of your customer journey from discovery to post-purchase. Site permissions (view onboarding page) and discussions with your team will be needed.
- Brand Discovery
- Product Research
- Onsite UX
- Checkout Flows
- Post-Purchase
- Detailed look at site structure, product detail pages, navigation, and UX
- Ads / search / email “health check” to spot missed opportunities
- 90 Day Priority roadmap for actionable imporovement steps
- 120 minute Zoom walkthrough with owner/marketing lead
- Loom recording so your team can implement internally
- 60 minute follow-up coaching call 2-3 months out to see results on fixes your team did
Top Pick
Karma X3
$5000
Everything in our Karma Journey service package plus 3 priority fixes chosen by you and done for you.
You get 3 meaningful changes in place, coaching, and thoughtful follow-up 90 days after to discuss the impact of the improvements.
Ideal for eCommerce brands that want both a roadmap and hands-on implementation with no recurring fees.
What’s included
- Includes EVERYTHING in Karma Journey
- Based on findings, You choose 3 high-impact fixes. Examples include, but are not limited to:
- Pre-purchase email/SMS flows
- Post-purchase email/SMS flows
- Ad spend to result analysis
- Product detail page rebuild
- Homepage/landing page rebuild
- Chat/contact functionality
- Checkout flow/CRO analysis
- Clear measurement plan for the weeks after changes go live
- Loom walkthroughs of each fix so your team can repeat what works
- 60 minute follow-up coaching call 2-3 months out to see results on the 3 fixes we did
Karma Creative
Custom
Ideal for brands that need expert support on a specific initiative using our deep bench of specialists.
All services listed are custom and begin with a Karma Call. We recommend our Karma Journey prior so all projects support one clear plan.
Custom Services
NEW IMAGES + VIDEO: Infinity wall studio with pro photographers and videographers
PODCAST: Pro studio for video OR audio only, recording + production
FULL BRAND REFRESH: Website, social, and overall online presence
TECH STACK: Streamline or rebuild
3D PRODUCT EXPERIENCES: Immersive builders, 3D models, Augmented Reality
AD CAMPAIGN MGMT: Google/Meta
PROJECT MGMT: Professional PMP-certified services
PRICING STRATEGY: Competitive guidance by current VPs and SVPs of Sales
Let’s plan your Karma Creative project today!
Tech stack
Our Go-To Apps + Platforms
Your customer experience has to feel as premium and seamless as what you sell. That takes a tech stack that’s fast, integrated, and built to keep buyers confident across the full consideration cycle.
These are the platforms we know best and recommend. If your stack looks different, no problem. We work across a wide range of tools.
