Fractional eCommerce Manager vs Director: Who You Need First
Not sure who to hire first? Learn the real difference between a fractional eCommerce manager vs director—and which one will improve your customer j...
You likely already have a solid brand and foundation but growth gets capped when the core systems behind the journey aren’t tight.
A stronger core = better results. When the journey performs better, every channel performs better too.
Common opportunities we see:
Our focus is to prioritize the few fixes that create steady momentum—then scale ads.
We use a customer journey-first approach to identify what to fix first, what to test next, and what channels to scale once the foundation is stronger.
How customers find you across search, ads, social, referrals, and AI-assisted search.
What customers see when they compare options, evaluate trust, and decide whether your offer is worth their time.
How clearly your site communicates value and guides people to the next action.
Where users drop off in forms, booking flows, carts, and checkout—and what to improve first.
Email, SMS, remarketing, and post-conversion touchpoints that increase show rates, repeat purchases, and retention.
Besides Fort Collins, we help businesses across Colorado. Explore:
Most agencies start by selling more traffic. We start by improving what happens before and after the click.
We begin with a holistic customer journey analysis:
Discovery → Research → On-Site UX → Conversion Flow → Follow-Up.
We then prioritize the few changes that unlock conversion and retention. Many agencies focus on channels first; we make the journey work first, then use channels to scale.
Our team is 100% US-based. The people you meet are the people doing the work—strategy, execution, conversion improvements, and retention—without offshore handoffs.
Yes. Through Karma Creative, we support Fort Collins brands with images and video initiatives—so your site, ads, and follow-up marketing have creative that actually converts.
Yes. Karma Creative is custom per project and begins with a Karma Call. We’ll map what you need, who’s involved, and what success looks like before we scope it.
Yes. eCom Karma is a Fort Collins-based growth marketing agency serving businesses across the state. We help eCommerce brands and service businesses improve customer journey performance, conversion, lead flow, and follow-up marketing.
Yes! We help Fort Collins service businesses improve lead flow, booking conversion, show rates, and follow-up marketing. Two of our core service-business focuses are Book & Show (example: wellness clinics) and Immediate Need (example: plumber) businesses.
Yes. If you are searching for a digital marketing agency (Meta and Google) we have paid media specialists.
With that said, we never just go for "more traffic." We always start by analyzing your customer journey so you can scale your ad campaign profitably.
Yes!
We support businesses on WordPress, Wix, Square, and other platforms when the goal is growth—whether you’re selling products, booking services, or both.
While Shopify is a core platform for eCom Karma, and we work with many Shopify and Shopify Plus brands—we do not only work with Shopify businesses.
We help with marketing and website changes—but always with the intention of growth. We’re not just a web development shop, and we’re not just a channel-first agency. We help you make the journey work first, then scale what’s working.
Start with a Karma Call. We will review your store, your goals, and your current marketing. Then we will map the customer journey, identify what is limiting conversion, and recommend a focused plan—whether that is search engine optimization, Google Ads, Meta ads, conversion work, retention, or a Shopify rebuild.
Yes. We offer local search engine optimization (SEO) for Fort Collins businesses.
We build local relevance the right way—structured content, and trust signals—while still supporting nationwide growth for brands that ship and sell across the United States.
Yes, we absolutely have Meta ads specialists and we manage Meta ads (Facebook and Instagram ads) for Fort Collins eCommerce brands. With that said, we first evaluate the customer journey after the click—message match, landing page clarity, product detail pages, trust signals, and checkout friction—so your ad spend drives profitable sales, not expensive traffic.
Yes, we absolutely have Google Ads specialists and we manage Google Ads for Fort Collins-based eCommerce brands.
Our difference is that we do not start by "spending more." We start by analyzing the customer journey so your product detail pages convert.